We Need Environmentally Friendly, Socially Responsible Accounting Software

Sustainable and environment-related causes have gotten a lot of attention lately, and for good reason. Some see this as a fad or a craze, as if it were some “health swing” that happens every decade. The real reason this is becoming more popular is that the environment (which we as a species still occupy) is in need of relief, shall we say, from the pressures humankind is putting on it. Nonetheless, our civilization, which has carried on in its mad drive for material profit at an accelerated growth since the Industrial “Revolution”, seems to be at odds with the very place we call home, and, ironically, represents the reserve of natural resources with which Industry must make business happen. Not all businesses or people think this way, and it’s not necessary to link making a buck with this rapacious speed with which we’re eating up reserves and polluting what’s left. There’s a lot of talk about the Triple Bottom Line which amounts to People, Planet, and Profit. I’d like to point out the need to switch thinking, even though it’s nice alliteration, to think of it more as People – Planet – Financial with Profit (actual) being the meeting of these three concepts. In my opinion, actual profit is not achieved until your business creates gains in all three.

If we are going to re-define profit altogether, we need new profit modeling software that allows businesses, individuals and organizations to track, record, and publish their efforts results in real time.

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Diatom Energy – Organic Solar Power from Algae


The photoelectric effect occurs when light particles interact with matter, especially semiconductors like silicon, producing a flow of electrons that can be used as electricity.

I am making power in my backyard with microscopic pond algae. Rather, they are making the power, as I believe they’ve been doing since the Jurassic age, and I am just beginning to gather it, test it, and put it to use. Diatoms are surface phytoplankton (plant-like photosynthetic microbes in the surface of water) that are mostly made of silica (glass). Even though algae is being cultivated for fuel sources lately, this is not that kind of energy. There is no combustion here. The effect I’m observing I believe to be based on quantum physics in the interaction between light and silicon via the photoelectric effect, the same interaction that produces power in conventional solar panels. There is some precedent for this coming from moss – and theoretically any plant can put out energy that can be used to power light-duty applications.

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Creating an Engine for Sustainable Ideas.

We want to basically create a do engine for sustainability, using the AI of various massive web services and clever design, to connect people with each other, and with the ideas and resources we will all hopefully use to change the way we are living on the planet. EarthStar is in the process of building our real-world and virtual connections, and developing our sustainability database of issues, concepts and solutions for the problems facing our global society in the years ahead. 

A Project Accelerator for Sustainability.

What we’re talking about is being there when the individual or organization wants to pursue sustainability, and offering ideas as well as the whole nine yards – an ordered set of instructions, a list of local or online resources to get the materials and prices, service installers and contractors to help you, videos, open source designs, and everything else to get the job done.

  • Describe the challenge or issue you are facing and find real world options for overcoming it in the long haul, sustainably.
  • Connect the dots for resources, budget, timeline, people, diagrams and guidelines involved.
  • Find other examples of what you want to do locally and globally.
  • Robotically organize the bits and pieces of the virtual world to acquire real resources according to preference, timeline and budget, so human beings can easily get started.

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