Sustainable and environment-related causes have gotten a lot of attention lately, and for good reason. Some see this as a fad or a craze, as if it were some “health swing” that happens every decade. The real reason this is becoming more popular is that the environment (which we as a species still occupy) is in need of relief, shall we say, from the pressures humankind is putting on it. Nonetheless, our civilization, which has carried on in its mad drive for material profit at an accelerated growth since the Industrial “Revolution”, seems to be at odds with the very place we call home, and, ironically, represents the reserve of natural resources with which Industry must make business happen. Not all businesses or people think this way, and it’s not necessary to link making a buck with this rapacious speed with which we’re eating up reserves and polluting what’s left. There’s a lot of talk about the Triple Bottom Line which amounts to People, Planet, and Profit. I’d like to point out the need to switch thinking, even though it’s nice alliteration, to think of it more as People – Planet – Financial with Profit (actual) being the meeting of these three concepts. In my opinion, actual profit is not achieved until your business creates gains in all three.
If we are going to re-define profit altogether, we need new profit modeling software that allows businesses, individuals and organizations to track, record, and publish their efforts results in real time.
It tends to appear that money and the environment are at odds. In order to make money, usually you have to participate in a job or investments that actively antagonize the already-unstable global ecosystem. There is a lot of talk about the parasitic “big banks”, “too big to fail”, and the system of toxic corporate financial entities that control the system. Not often enough, however, do people change where they bank in order to change things. Signing up at a credit union is one such way. Credit unions are non-profit organizations that exist for the express purpose of helping ordinary citizens build up credit and actually move forward as a result of keeping a stable balance. They tend to invest in local projects, businesses, governments and housing and thus represent a more direct democratic option in banking. Here’s a government website specifically created to help people find a credit union in their area. There has been a new trend as well in environmental investment banking with banks such as Aspiration opening checking account services to everyday people that allow for investing with a conscience. These banks have come to the conclusion, as many of us have, that the future of business is green, and investments into that future will be lucrative as well as wholesome for all concerned. These maintain a portfolio of investments that rate ecological benefit against monetary profit. They do this by picking “high road companies” vs. “low road companies” and prioritize investments on a scale of how well a company is doing financially and the good they are doing for the planet and humanity in the process.